Images on holidays in Austria
Österreich Werbung (The Austrian National Tourist Office) maintains an image database with numerous images that serves to promote Austria as a tourist destination.
Österreich Werbung does not only maintain the image database for its own advertising productions, but also makes the image material available, in accordance with these General Terms and Conditions, to other interested parties for their purposes – provided they do not conflict with Österreich Werbung's aims. Österreich Werbung’s purpose is to promote tourism in Austria and to represent the interests of the federal provinces in the field of tourism.
When images from this image database are made available, these General Terms and Conditions in the version of May 2025, which can be accessed at https://views.austria.info/en/agb_komm_en.html, are deemed to have been agreed. Deviations from these General Terms and Conditions or the granted permission to use are only possible if they have been expressly agreed in writing with Österreich Werbung for each individual case.
The currently available image material of Österreich Werbung is stored on the Internet at the address www.views.austria.info and can be viewed and selected there.
Depending on the target group (user group) for which you register, different images will be activated for you. You are responsible to select the correct target group (depending on the profession or industry you belong to).
Within the scope of the types of use and purposes specified for each image, the target group (user group) "touristic users" may use the images to advertise and promote the reputation of Austrian tourism destinations (image advertising, advertising for Austrian tourism businesses).
Within the scope of the types of use and purposes specified for each image, the target group (user group) "press/media and other non-commercial users" may only use the images in a context that serves to promote the reputation of Austrian tourism destinations and institutions. Journalistic use is only permitted in connection with reports about the tourism destination Austria, but not in connection with other topics.
Images that are activated for the target group (user group) "commercial non-touristic users" can be ordered for a fee through the image database of Österreich Werbung for use outside the Austrian tourism industry and without any connection to Austria as a tourism destination.
Users of the target groups (user groups) "touristic users" and "press/media and other non-commercial users" who are authorized to obtain images in accordance with these General Terms and Conditions can download the images free of charge and, for each download, receive a confirmation of the permitted use ("Confirmation of Use").
The Confirmation of Use issued by Österreich Werbung for each download is your proof that you may use and exploit the image material you have downloaded in accordance with the specifications contained in the confirmation and these General Terms and Conditions.
Österreich Werbung is free to refuse orders of images for commercial non-touristic use without giving reasons or to further restrict the conditions of use and exploitation set forth in these General Terms and Conditions (see in particular points 5. to 7.).
Österreich Werbung will be pleased to inform you about the applicable prices for the use of the images or any costs for making them available as well as the modalities of the permission to use the images.
A distinction is made in the image database between the following types of use and purposes. The downloaded images may only be used for the types of use and purposes specified for each image in the image database and in the Confirmation of Use:
Please note the restrictions stated in these General Terms and Conditions and in the Confirmation of Use with regard to the use and exploitation of the downloaded image material. Any further use and exploitation of the images is not permitted:
Österreich Werbung grants a non-exclusive, geographically unlimited license for the one-time use and exploitation of the downloaded image material only for the types of use and purposes specified for each image in the image database and the Confirmation of Use.
The permission to use is limited to one year from the date of downloading the images, unless a shorter - and therefore applicable - period is stated in the Confirmation of Use. If no use of the license is made within this period, it will automatically expire.
Unless expressly stated otherwise (possibly also restrictively) in the Confirmation of Use, the permission to use refers exclusively to photographic copyrights (rights of the photographer) and the rights of persons depicted in the images (moral rights, neighbouring rights), but not to works (e.g. works of fine arts including architecture or works of applied art), trademarks or other proprietary rights depicted in the downloaded images. The rights required for the use and exploitation of these proprietary rights must be cleared separately and independently by you with the respective rights holders.
Furthermore, the permission to use only covers the use of the image material in its present form. It does not include any editing or alteration of the image material.
The transfer of the image material or the sub-licensing of the permission to use to third parties is expressly excluded unless Österreich Werbung has given its express written consent in this respect.
The images must not be used for any purpose which is contrary to the purpose of Österreich Werbung. In particular, the images must not be used in connection with anti-democratic, racist or sexual content, political parties or political content, or sociopolitical or environmental campaigns or in an unlawful manner. Using the image material in a way that damages the reputation of Austria and its tourism is also expressly prohibited.
Furthermore, the image material may not be used to promote travel destinations other than Austria.
Moreover, the images must not be printed on products or product labels, regardless of whether these products are intended for sale or as gifts (e.g. promotional gifts, merchandising products, souvenirs).
You undertake to use and exploit the image material only for the types of use and purposes specified for each image in the image database.
You undertake to label the image material in accordance with copyright law. For more details see point 9 – photo credits.
After using image material, you are obliged to send Österreich Werbung at least two free specimen copies at your expense.
If no express permission has been granted for the commercial non-touristic use, the image material may only be used and exploited in a touristic context and in connection with the tourism destination Austria. None of the images must be used for commercial advertising projects outside of direct image advertising for travel to Austria and advertising for businesses involved in Austrian tourism without the written and separate permission of Österreich Werbung, and especially not for advertising products, merchandise or services outside the Austrian tourism industry.
In addition to the conditions for the use and exploitation of the images contained in points 5. and 6., the following special provisions apply to the target group (user group) "commercial non-touristic users":
If the images are subject to deviating licensing conditions that exclude the applicability of these General Terms and Conditions, the deviating licensing conditions shall apply exclusively. A reference to such deviating licensing conditions can be seen in the image database next to the image concerned.
Whenever material from the image database of Österreich Werbung is used or exploited, the name of the rights holder and – followed by a forward slash – the name of the photographer must be indicated in the photo credits.
See the examples in point 9.b.
Credit must be given in such a way that it can be easily attributed to the image in question when it is viewed. Anyone who fails to provide such photo credits must expect the immediate revocation of the permission to use – not just of the image(s) in question – and is liable for all damages incurred by Österreich Werbung due to the failure to provide correct photo credits.
Credit in, for example, the bottom right corner of the image "Photo: © Österreich Werbung / Gerhard Weinkirn".
If the photo credits are not placed directly in or next to the image, but in the imprint of a printed work, the exact location of the respective image must be indicated there. A list of photographers without such indication (e.g. photos of A, B, C and D) is insufficient. The name of the rights holder and the photographer can be found in the file description of the respective image or in the Confirmation of Use.
If the rights holder or the photographer are not apparent, please ask Österreich Werbung for it. The absence of information in the file description or in the Confirmation of Use does not release you from the obligation to provide correct and complete photo credits.
Österreich Werbung is entitled to revoke or (further) restrict the permission to use once granted at any time without giving reasons.
The liability and warranty of Österreich Werbung is limited to the existence of the granted permission to use the downloaded images. Any further liability and warranty are excluded. Österreich Werbung is only liable to the user for gross negligence and intent. In particular, claims for consequential damages, loss of profit, etc. are excluded.
If you infringe rights of Österreich Werbung by using or exploiting the image material contrary to these General Terms and Conditions, the Confirmation of Use or other agreements in this respect, Österreich Werbung may take legal action against you.
You further undertake to fully indemnify and hold harmless Österreich Werbung for any and all damages (including the costs of legal defense and/or prosecution) incurred by Österreich Werbung as a result of a breach of these General Terms and Conditions or the Confirmation to Use or if third parties assert a claim regarding an infringement of their rights due to your use or exploitation of the images in a breach of these General Terms and Conditions and the permission to use and you pledge to support Österreich Werbung if third party rights are asserted.
Austrian law shall apply excluding all conflict-of-law rules and the UN Convention on Contracts for the International Sale of Goods. The Commercial Court of Vienna is agreed as the exclusive place of jurisdiction for all disputes arising from or in connection with these General Terms and Conditions and the use and exploitation of image material from the image database of Österreich Werbung.
Should any provision of these General Terms and Conditions be or become legally invalid or unenforceable in whole or in part, this will not affect the legal validity or enforceability of the other provisions. The legally invalid or unenforceable provision will be replaced by a valid and enforceable provision which comes as close as possible to the content and purpose of the legally invalid or unenforceable provision; the same shall apply to any loopholes.
Version dated: [22.05.2025]