FAQs - Answers to frequently asked questions

Number of images

approximately 15,000 images

Image quality

300dpi in RGB

Image formats

DIN A5 to DIN A2 (varies depending on the image)

Image search

• Via search field: Enter keywords (e.g. winter, hiking)

Depending on the target group (user group) for which you register, different images will be activated for you. You are responsible to select the correct target group (depending on the profession or industry you belong to).

Image use in the tourism sector: Free use

The target group (user group) "touristic users" includes businesses in the Austrian hotel and catering industry, transport operators (railways, bus lines, shipping, airlines, etc), Austrian tourism organisations, travel agencies and tour operators, tour guides, tourist guides, advertising agencies for clients in the tourist industry.

The target group (user group) "touristic users" may use the images within the scope of the types of use and purposes specified for each image (see below) to advertise and promote the reputation of Austrian tourism destinations (image advertising, advertising for Austrian tourism businesses).

Image use in the press/media sector and by other non-commercial users: Free use

The target group (user group) "press/media and other non-commercial users" includes reports about Austria in and by print and online media (newspapers, magazines, no books!), on and by television and radio, as well as non-profit organisations, schools, universities, adult education institutions, Austrian and EU authorities, congress, conference and incentive organisers.

The target group (user group) "press/media and other non-commercial users" may use the images within the scope of the types of use and purposes specified for each image (see below) in a context that serves to promote the reputation of Austrian tourism destinations and institutions. Journalistic use is only permitted in connection with reports about the tourism destination Austria, but not in connection with other topics.

Commercial image use outside the tourism industry: Price on request

The target group (user group) “commercial non-touristic users" includes, for example, advertising agencies working for clients outside the tourism industry, companies outside the tourism industry, PR agencies, and publishers of postcards, books, or travel guides.

Images that are activated for the target group (user group) "commercial non-touristic users" can be ordered for a fee through the image database of Österreich Werbung for use outside the Austrian tourism industry  and without any connection to Austria as a tourism destination.

Picture reference: Only touristic use

Images marked "only touristic use" may not be used for advertising products, merchandise, or services lying outside the Austrian tourism industry. These images may only be used in the tourism sector and in connection with the advertised institutions and destinations.

How can I download / get access to the images?

• Click on "Register" and log in as a user of the applicable target group (user group)
• After successfully registering you can log in with your user data
• Search for images using the search field or topics
• Drag the selected image into the collection area at the bottom of the screen
• Select resolution and download image or start the payment process (for non-touristic users)

Which rights are covered by the permission to use?

Unless expressly stated otherwise (possibly also restrictively), the permission to use the images refers exclusively to photographic copyrights (rights of the photographer) and the rights of persons depicted in the images (moral rights, neighbouring copyrights), but not to works (e.g. works of fine arts including architecture or works of applied art), trademarks or other proprietary rights depicted in the downloaded images. The rights required for the use and exploitation of these proprietary rights must be cleared separately and independently with the respective rights holders.

Information and complaints

Please contact us at: foto@austria.info

Types of use and purposes:

Editorial

Reporting on current or past events in connection with the tourism destination Austria, both online and offline.

Online

Use on websites and in apps.

Media cooperation

Activities and advertising in other media as part of (paid) media cooperations, both online and offline.

Social media

Activities and advertising on social media platforms.

Below-the-line (BTL) advertising

Non-traditional advertising and communication, both online and offline, aimed directly at a specific target group (e.g. folders, mailings, flyers, brochures, PR photos, press kits, trade fair advertising, exhibitions and events (event marketing), info sheets, CD/DVD covers, postcards, company and customer magazines, calendars, annual reports, catalogues, and POS material).

Above-the-line (ATL) advertising

Advertising measures, both online and offline, that include directly recognisable advertising in the mass media (e.g. outdoor posters, advertorials, city lights, rolling boards, mega boards, online banners, cover images for travel agency catalogues).

Commercial non-touristic use

Promotion of products, merchandise, and services outside the Austrian tourism industry.